Context & Challenge
Madame Faxina is a professional cleaning service based in Portugal, aiming to stand out in a highly competitive local market. The main challenge was to position the brand not only as a reliable service provider but also as a trustworthy partner for families and businesses.
The brand sought to enhance its online presence, using Instagram as a key platform to build credibility, increase local visibility, and communicate the quality of its services in a simple, direct, yet appealing way.
Our Approach
We crafted a social media strategy focused on establishing authority while maintaining approachability. The goal was to make Madame Faxina the go-to cleaning service by projecting professionalism through content, while fostering a sense of closeness with its audience.
This involved:
Defining content themes: service highlights, client testimonials, cleaning tips, and behind-the-scenes content.
Creating a clean and consistent visual identity, using bright, welcoming imagery and simple, reassuring color schemes.
Implementing localized hashtags and geotags to improve discoverability within the target region.
Results
The new strategy led to:
Increased engagement, particularly through interactive Stories and educational posts.
Improved local recognition, with more inquiries coming through Instagram DMs.
Stronger brand consistency, making Madame Faxina easily recognizable and memorable in the local market.