Context & Challenge
Time to Learn is an educational platform dedicated to supporting early childhood development through playful, creative, and accessible activities. The challenge was to build a social media presence that appeals both to parents and educators, offering them valuable resources while creating an emotional connection with the audience.
In an increasingly crowded online education space, the goal was to make the brand stand out as a trusted source of inspiration and practical guidance, while maintaining a joyful and approachable tone.
Our Approach
We designed a social media strategy centered on play-based learning and parental empowerment. The focus was on making educational content visually appealing, easy to implement, and emotionally resonant.
This involved:
Defining content pillars: activity suggestions, developmental tips, motivational messages, and community engagement.
Curating a colorful, cheerful visual identity with child-friendly aesthetics and positive messaging.
Prioritizing carousel posts and Reels to explain step-by-step activities in a clear and engaging way.
Results
This strategic approach led to:
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Increased audience engagement, particularly through personal stories and interactive content.
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Strengthened personal brand recognition, with followers associating Ana Carolina’s profile with trustworthy, practical, and empathetic advice.
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A growing community of individuals seeking nutritional guidance and lifestyle inspiration.