Context & Challenge
Ana Carolina Agnolon is a nutritionist building her personal brand on Instagram, with the goal of sharing her professional expertise while connecting deeply with her audience. The challenge was to create a strategy that positioned her as a credible authority in the field of nutrition, while keeping her communication accessible, empathetic, and human.
The market for health and wellness content is highly saturated, so it was essential to develop a unique personal brand identity that felt authentic and differentiated from generic advice often found online.
Our Approach
Our strategy focused on blending professional content with personal storytelling, positioning Ana Carolina as both an expert and a relatable figure.
This involved:
Defining content categories: educational posts about nutrition, personal lifestyle moments, client success stories, and myth-busting content.
Creating a consistent visual identity that feels calm, clean, and welcoming, reflecting Ana's professional yet warm approach.
Encouraging engagement through interactive features such as Q&A sessions, polls, and feedback requests in Stories.
Results
This strategic approach led to:
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Increased audience engagement, particularly through personal stories and interactive content.
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Strengthened personal brand recognition, with followers associating Ana Carolina’s profile with trustworthy, practical, and empathetic advice.
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A growing community of individuals seeking nutritional guidance and lifestyle inspiration.